Specialised Events | Why exhibit

Why exhibit

Here’s eighteen very good reasons why you should include shows in your marketing plan.


  • Sales

    • Build a database
    • Generate quality leads
    • Take orders on the stand

  • Customer Relationships

    • Generate new relationships
    • Strengthen links with current customers
    • Sell new products to existing accounts

  • Market Research

    • Try out new products
    • Test market perceptions
    • See what customers really think



  • Brand building

    • Position your brand
    • Put a real face behind the company
    • Engage buyers with live demonstrations

  • Channel Support

    • Support your resellers
    • Identify new distributors
    • Be seen as an active partner

  • Get on the ‘media radar’

    • Generate buzz around your products
    • Create online discussions
    • Engage with trade magazines



Chef woman smiling happy

Why do shows work?


  1. Because shows are live. You get to see everything in real life and get immediate answers. You can touch, taste, smell, hear, ask, poke, prod and investigate.
  2. Because shows are fun. You get to mix with all your colleagues, play with new products, eat, drink, watch competitions and attend free seminars.
  3. Because shows are efficient. Bringing everyone together under one roof with their products on show is a great way for everyone to do business. It works.
  4. Because people still buy from people, even if they transact online. We want to know who stand behind the brand, discuss our concerns and build a relationship.
  5. Because shows complement online. Live events drive people to websites, create a temporary showroom and generate stories for social media.